Global AB Testing Software Market Report, History and Forecast 2016-2027, Breakdown Data by Companies, Key Regions, Types and Application

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
Global AB Testing Software key players include Adobe, Optimizely, AB Tasty, Oracle, Freshworks, etc. Global top five manufacturers hold a share over 50%.
North America is the largest market, with a share about 45%, followed by Europe and China, both have a share about 40 percent.
In terms of product, Web Based is the largest segment, with a share about 55%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.

Market Analysis and Insights: Global AB Testing Software Market
The research report studies the AB Testing Software market using different methodologies and analyzes to provide accurate and in-depth information about the market. For a clearer understanding, it is divided into several parts to cover different aspects of the market. Each area is then elaborated to help the reader comprehend the growth potential of each region and its contribution to the global market. The researchers have used primary and secondary methodologies to collate the information in the report. They have also used the same data to generate the current market scenario. This report is aimed at guiding people towards an apprehensive, better, and clearer knowledge of the market.
The global AB Testing Software market size is projected to reach US$ 1251.4 million by 2027, from US$ 643 million in 2020, at a CAGR of 10.7% during 2021-2027.

Global AB Testing Software Scope and Segment
The global AB Testing Software market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global AB Testing Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2016-2027.

Segment by Type
Web Based
Mobile Based
Full Stack

Segment by Application
Large Enterprises
SMEs

By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Latin America
Mexico
Brazil
Middle East & Africa
Turkey
Saudi Arabia
UAE

By Company
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshworks
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Salesforce (Evergage)
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize