Global Retail Bank Loyalty Program Market Size, Status and Forecast 2021-2027

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes.
Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable.
There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates.
Retail banking is a typical mass-market banking industry that lets its customers use local branches of the more widespread commercial banking establishments. Retail banking is also generally known as consumer banking. Its services include mortgages, certificates of deposit (CDs), savings and checking accounts, debit/credit cards, and personal loans. The retail banking sector mainly focuses on catering to the needs of its retail clients.
Global Retail Bank Loyalty Program main players are Maritz, FIS Corporate, IBM, Aimia, etc. Global top four manufacturers hold a share over 55%. North America is the largest market, with a share nearly 45%.

Market Analysis and Insights: Global Retail Bank Loyalty Program Market
The global Retail Bank Loyalty Program market size is projected to reach US$ 1435.4 million by 2027, from US$ 1022.4 million in 2020, at a CAGR of 5.0% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Retail Bank Loyalty Program market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Retail Bank Loyalty Program market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Retail Bank Loyalty Program market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Retail Bank Loyalty Program market.

Global Retail Bank Loyalty Program Scope and Market Size
Retail Bank Loyalty Program market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Retail Bank Loyalty Program market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
B2C Solutions
B2B Solutions
Corporate

Segment by Application
Personal User
Business User

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Maritz
FIS Corporate
IBM
Aimia
TIBCO Software
Hitachi-solutions
Oracle Corporation
Comarch
Exchange Solutions
Creatio
Customer Portfolios